SAN FRANCISCO – (COMMERCIAL THREAD) – Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company helping build a better Internet, today announced that it is the first to implement support for large-scale server for Early Hints, a new Internet standard that can help speed up websites on its network by 30% or more for free. By working with leading browsers, Cloudflare will save internet users’ time and create faster, more transparent experiences for businesses and their users.
“Everyone should have the fastest, most reliable Internet access possible and we’ve built our global network to deliver just that, “said Matthew Prince, co-founder and CEO of Cloudflare.”Now, we take it a step further and work with major browsers like Google Chrome to speed up millions of your favorite websites and apps, completely for free.
Today, when you visit a website, browsers cannot load it for you until they receive instructions from a server about all the different elements, like images and text, that need to be. displayed. Cloudflare now works directly with browsers to save an extra step and time for website loading. Cloudflare will provide early hints to browsers to let them know they need to start loading critical web page elements before the server has even finished processing time to load the page. This reduces the time between entering a website URL and finishing loading that website. Additionally, Cloudflare is able to do this, without requiring any additional server action, thanks to a combination of the scale and speed of its global network and its use of machine learning.
“Entrepreneurs know that first impressions count. Shopify’s own data shows that on average, when a store improves the speed of the first page of the buyer’s journey by 10%, there is a 7% increase in conversion, ”said Colin Bendell, Director of Performance Engineering at Shopify. “We see great promise with Early Hints as another tool to help improve performance and experience for all traders and customers. ”
To learn more about Early Hints, please see the resources below or sign up for the beta here.
Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a mission to help build a better Internet. The Cloudflare suite of products protects and accelerates any online Internet application without adding hardware, installing software, or changing a line of code. Cloudflare powered internet properties have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see a significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named in Entrepreneur Magazine’s 2018 Best Corporate Cultures list and ranked as one of the World’s Most Innovative Companies by Fast Company in 2019. Based in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign , IL, New York, NY, San Jose, CA, Seattle, WA, Washington, DC, Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney and Tokyo.
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