Woodkirk Stone
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Postmedia has identified eight ways to make sure your website is set up for conversion.
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Integrate conversion analysis into your marketing strategy
This is one of the best ways to manage the ROI of your campaigns. Start by setting specific conversion goals. Then measure and track your conversion rates. We’re focusing on sales here, but conversion goals can also include visitors taking other actions, such as filling out a form, attending a webinar, requesting a quote, or spending some time on your site.
Be clear about who you are and the value you bring
What sets you apart from the competition? Why should buyers trust you and your products? Craft a compelling pitch that gets straight to the point and resonates with your target buyers. Include this key message in all your branding initiatives, on your homepage, on social media and in product descriptions.
Build an email database and segment your email audience
Email marketing is a proven and effective way to drive traffic to specific pages on your website. It can take the form of a simple update or a reminder about a product or service.
Or it could involve regular email newsletters designed to keep your brand in mind by directing readers to relevant articles and promotions on your website. Promotional emails can highlight special events and sales.
Use the data you’ve collected about your customers to segment your email audience by purchase history, interest, demographics, and where they are in their buying journey.
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Develop landing pages that link and align with your pay-per-click campaigns
AdWords campaigns will help you improve the quality score of your ads, which in turn will improve the ranking of your ads and your website. This is because Google rewards relevance and these are important metrics for search engine relevance.
Build your credibility on social media
It’s never been easier for customers to speak out loud and clear about what they like and what they don’t like. When it comes to building trust in your brand, happy customers sharing reviews and testimonials on social media can carry the same weight as recommendations from friends.
Turn your website into a great customer experience
Your website is the face of your brand. This is what will help you stand out in a growing ecommerce environment – if you prioritize it and make it a place your customers want to visit.
Make sure it delivers the information customers want and need to move forward on their buying journey the way they want to receive it.
Use high-quality product images and videos, relevant articles, and engaging product copy that tells your brand’s story and how the product will help customers.
Keep it updated with regular updates.
Create a blog and regularly post new content
It’s a great way to add value to your customers by answering their questions and addressing their weak points. It will also help build trust in your brand.
Take advantage of live chat
Adding a live chat feature to your site will allow you to immediately answer a visitor’s questions when they are on your site. This type of relevant engagement drives conversions. Research shows that buyers are 4.6 times more likely to convert after visiting an online chat support service. Additionally, a shopper who uses live chat will likely spend 60% more on their purchases.
Driving traffic to your website is a tabletop issue in today’s growing ecommerce market. Now is the time to make sure those clicks turn into sales. This is what will allow you to grow your business.