Netflix laid off employees from its Tudum fan website on Thursday, a layoff that comes less than five months after the streaming service launched the site and a week after Netflix. Falling viewership has shaken Hollywood’s faith in streaming as an engine of future growth, throwing Netflix under new scrutiny for any signs of weakness.
Netflix declined to comment on the extent of the layoffs. “The Tudum fan website is an important priority for the company,” he said in a statement.
Five workers, whose Twitter handles match the authors’ names on the Tudum site, tweeted about losing their jobs on Thursday, among posts by other laid-off writers and editors that CNET could not independently confirm. The cuts seem minor compared to the size of Netflix’s entire workforce and limited to Operation Tudum. In total, Netflix had 11,300 employees at the end of last year.
Netflix launched Tudum in December as an “official companion site” to its streaming service. Styled as a resource for news about Netflix shows and movies and fan-focused articles delving deeper into Netflix’s lineup, it was unveiled by former Netflix chief marketing officer Bozoma Saint John, who left the company in March.
Until last week, Netflix’s years of relentless growth prompted nearly every major Hollywood media company to funnel billions into their own streaming operations. These so-called streaming wars have caused a wave of new services, including Apple TV Plus, Disney Plus, HBO Max, Peacock and, among others. The difficult pivot to streaming has profound implications for Hollywood’s future, but for people like you, it complicates how many services they have to use — and pay for — to watch your favorite shows and movies online.
Netflix said last week that its subscriber count fell by 200,000 accounts in the first three months of this year. It was the first overall decline in the company’s membership in 10 years, dating back to when DVDs in the mail were still a major part of Netflix’s business. While the drop was mainly due to Netflix losing 700,000 subscribers when it pulled out of Russia after the invasion of Ukraine, Netflix warned it expects to lose 2 million more by now. the end of June.