Tallahassee’s top-producing team leaves Coldwell Banker for Keller Williams

The Big Bend Group, led by founder Bruce Foster, officially moved to Keller Williams last week.

A top production team in Tallahassee, Florida, is switching affiliations from Coldwell Banker to Keller Williams Town and Country as it plans to expand across the Sunshine State.

The Big Bend Groupled by founder Bruce Foster, officially moved to Keller Williams last week, bringing an 11-member team that has recorded more than $65 million in sales volume over the past year under the Keller Williams Town and Country banner. .

“We’ve practically changed the real estate landscape in Tallahassee,” said Candace Herring, team leader at Keller Williams Town and Country in Tallahassee. “We are delighted to have them, we know they are going to do great things.”

Bruce Foster. Image: Big Bend Group

Foster told Inman in a phone interview that his team was looking to find a new affiliation as they considered expansion, and that Keller Williams seemed better positioned to help them with their expansion goals than Coldwell Banker.

“We’re talking about expansion, the team has grown significantly since its inception a few years ago, so we’re really looking to get into markets other than Florida’s capital,” Foster said. “We’re really trying to expand our team and Coldwell Banker just wasn’t cut out for that.”

Keller Williams already has offices in a number of Florida markets that Big Bend has sought to enter, including Jacksonville and Destin. The brokerage also offered attractive systems, technology, and staffing, which helped them make the choice between moving to another brokerage or exiting independently.

“The technology, the systems, the staff, those things that they offer really resonated with us and really made us want to move to Keller Williams instead of going out on our own, especially in this city our size,” said Foster.

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