Woodkirk Stone
After their rendezvous with smaller packaging and lower product categories, consumers are now ignoring the tendency to compromise on quality and quantity.
The subjects
FMCG | Indian consumers | FMCG sector
Financial distress and the bleak economic outlook may have forced Indian consumers to cut back on their purchases since the Covid-19 pandemic hit the local economy in early 2020, but the history of Indian consumption is slowly turning the corner. page.
After their rendezvous with smaller packaging and lower product categories, consumers are now ignoring the tendency to compromise on quality and quantity. Early trends, captured by the leading large, fast-moving consumer goods (FMCG) companies, suggest that most consumers are once again looking for premium branded products, albeit cautiously, increasing household budgets. .
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First published: Thu 23 September 2021 06:10 IST