Online Lead Generation (2022 Guide) – Forbes Advisor

Here are eight simple techniques you can use to generate leads online.

search engine optimization

Whenever your prospects want to know something or solve a problem, they search online. You can optimize your online presence (website, blog, social media accounts, aggregation platforms, etc.) so that they reach you. Since these are people looking for solutions to their problems, if your content helps them, they are likely to buy a related product or service from you. Many powerful SEO tools are available for a low monthly cost.

Content Marketing

Content marketing is a great way to send qualified leads to your landing page. To do this, you need to create useful and informative content and distribute it where the target audience is. Although the content is free to read, you can add calls to action anywhere on the page asking for their contact information in exchange for more relevant information such as an e-book, reports or white papers.

If your content solves their exact problem, they are very likely to sign up to receive your offer. Content marketing is a long-term game and you should expect it to take at least six to nine months for organic traffic (market-qualified leads) to snowball into purchases (market-qualified leads). sales).


If you think you’re not ready to start content marketing on outside platforms just yet, consider starting a blog. Create blog posts around the keywords your prospects are searching for, and you can drive organic traffic from multiple search engines. Don’t forget to add calls to action in blog posts so you can generate leads from organic traffic.

A consistent blog can push your content to snippets and the top of the search engine results page (SERP), driving high-quality organic traffic.

Social Media Marketing

Social media platforms are a great way to gather followers by sharing useful content and then guiding them to take appropriate action. You can promote your offers and even include a call to action in your bio, caption, or posts. Get free social media management software to distribute content to multiple platforms at the same time.


Informative webinars that solve the problems of your target customers are a good way to establish a more personal connection and generate leads. If prospects find your webinar useful, they should be willing to share their contact information at the end of the webinar to receive information about your related product or service.

Industry research reports

Publishing industry research reports is a good way to establish your credibility and share background information. You can commission original research studies, partner with online research organizations, or curate the latest studies from multiple credible sources. Then get leads by offering a free report download in exchange for contact information.

White papers or e-books

White papers and e-books that solve problems or provide information to your target audience are good ways to generate leads online. People who share their contact information in exchange for these resources are already looking for solutions that your product or service solves. These are therefore highly qualified prospects.


Weekly or monthly newsletters are a great way to keep your prospects engaged. Set newsletter expectations so people on your list know what to expect from you and when. You can share new product releases, promotional offers, surveys and more through the newsletter.